Blue Insight is a boutique marketing research and consulting agency based in Paris. 

We provide research and insight-based consultancy to support our clients in their brand development strategy: innovation, brand communication strategy, structuring product and service offers, development in specific geographical markets…

Our approach is insight-based and customized: we look for insight where most relevant, with a 360° perspective. This may involve classic consumer research, internal or expert interviews, in-store customer and trade interviews, desk research, semiotics, ethnography, online scoping… We have a strong expertise in qualitative approaches.

We enjoy diversity and work across various categories: B to C and B to B, with solid experience in FMCG, home equipment, retail, cosmetics, optics…we are always curious to immerse ourselves in new sectors.

We also love working across countries, we specialize in leading multi-country projects with deep local immersion and understanding.

At Blue Insight, we believe in :

- Experience

We are senior researchers, and we work only with other experienced specialists (qualitative, semiology, branding, designers etc.)

We work with an international network of local researchers we’ve vetted and worked with before, with whom we have long standing personal relationships.


- A hands-on approach

We personally run or supervise closely 100% of the research we do, from recruitment to debrief. In particular, we analyze and report research learnings ourselves.

We always supervise international fieldwork in-situ, to brief our local moderation partners thoroughly, to discuss, monitor and optimize the moderation, and to debrief on key results with our partners and clients on the spot.


- Curiosity and interactivity

When running research projects, we like to push our thinking as far as possible, beyond classic approaches: 

We encourage sharing information and learnings with local client teams whenever possible.

We run online and local retail checks to make sure we and our local moderators are fully up to speed on whichever topic we’re working on.

Our previous professional experience in client-side marketing helps us better understand the needs and constraints of our clients. We favor an interactive work mode with our partners (local researchers, experts etc.) and with our clients: with frequent touch-points and sharing all through the research process.


Isabelle Bonnard

Isabelle lives in the Paris area and has worked in qualitative research and marketing consultancy for over 20 years, after graduating from business school (EDHEC) and getting a Master in Marketing in the UK. She went independent and started working closely with Anne-Sophie in 2012.


Previously, Isabelle worked on both client-side and agency-side. As an Associate Director at Added Value (strategic marketing agency, WPP group), she led international projects and acquired strong expertise in qual research as well as on brand positioning and innovation. She also worked 6 years at The Coca-Cola Company as Knowledge and Insights Manager, supporting marketing and communication teams in their strategic brand plans and their insight needs.


Isabelle spends her free time doing yoga, meditation and organizing outdoor camps for children and coaching teens for volunteer projects.

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Anne-Sophie Tricaud

Anne-Sophie lives in Paris and has worked in qualitative research for almost 20 years, after starting out in marketing and export management in the luxury industry. She graduated from HEC and is a clinical psychologist, and uses both angles in her research work. Her qualitative experience includes group moderation, in-depth interviewing, in-situ observation and online communities across sectors.

Many of the projects Anne-Sophie has worked on center on innovation: identifying needs, new behavior patterns, new product /concept development (idea generation and concept tests). Anne-Sophie lived in the US for many years, and enjoys projects with an international, cross-cultural scope.

In her free time, Anne-Sophie likes to jog, ride her bike in and around Paris, learn new languages and teach French to foreigners.

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+33 (0)6 77 14 49 55 


skype  annesophietricaud


+ 33 (0)6 83 99 45 10


skype isabelle.bonnard4

During our projects in France and in other countries, we come across lots of interesting new places and ideas. We’d love to share some of the most striking things we’ve seen in the past weeks and months, just for fun, to fuel our thinking, and maybe who knows, to spark some ideas?