Blue Insight is a boutique marketing research and consulting agency based in Paris.

We provide research and insight based consultancy worldwide to support our clients in their brand development strategy: positioning, innovation, brand communication strategy, brand portfolio strategy, structuring product and service offers, internal process improvements, geographic expansion, ….

Our approach

OUR APPROACH

360° QUAL

Our approach is insight-based and customized: we look for insight where most relevant, with a 360° perspective.

This may involve classic consumer research, internal or expert interviews, in-store customer and trade interviews, desk research, semiotics, ethnography, social listening, online scoping…

We like mixing perspectives and tools, online and offline: face to face and online interviews, ethnos and focus groups, online communities and blogs, accompanied web browsing - we are excited by the fast pace of innovation in research tools and see online as a great opportunity.

INTERNATIONAL

We love working across countries and continents and leading multi-country projects with deep local immersion and understanding.

We work closely with trusted researchers almost everywhere in Europe, Asia, the Americas. They are true partners, not subcontractors.

We are part of Qual Collective, an independent network of boutique research agencies across Europe.

How we work

HOW WE WORK

EXPERIENCE

We are senior researchers, and we work only with other experienced specialists (qualitative, semiology, branding, designers etc...).

Our previous professional experience

in client-side marketing or agencies helps us better understand the needs and constraints of our clients.

A HANDS-ON APPROACH

We personally run or supervise closely 100% of the research we do, from recruitment to debrief.

We analyse and report all research learnings ourselves.

We always supervise international fieldwork in-situ or via streaming, to brief our local moderation partners thoroughly, to discuss, monitor and optimize the moderation

and we debrief with our partners and clients as we progress.

TRANSPARENCY

There can be no-good collaboration without transparency, whatever the subject.

If a brief is unclear or timelines are impossible to meet, we will tell you.

If it turns out that the methodology needs to change, we will tell you. Everything is included in our budgets.

Our Team

OUR TEAM

Isabelle Bonnard Bellier

After graduating from business school (EDHEC) and getting a Master in Marketing in the UK, Isabelle worked as Associate Director at Added Value (Kantar), where she led international projects and acquired strong expertise in qualitative research as well as on brand positioning and innovation.
She then worked 6 years at The Coca-Cola Company as Knowledge and Insights Manager, supporting marketing and communication teams in their strategic brand plans and their insight needs, and eventually founded Blue Insight in 2012.
Isabelle lives in a leafy suburb in Southern Paris, and spends her free time doing yoga, managing her large family and coaching teens for volunteer projects.

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Anne-Sophie Tricaud

After starting out in marketing and export management in the luxury industry, Anne-Sophie switched to qualitative research, first as Associate Director at Added-Value (Kantar), then with Isabelle at Blue Insight.
She graduated from HEC and is a clinical psychologist, and uses both angles in her research work. Anne-Sophie likes discovering new products and categories, and particularly enjoys exploring new behaviours and usages, as well as B2B projects. Having lived in Canada and the US for a few years, she loves projects with an international, cross-cultural scope.
Anne-Sophie lives in the centre of Paris, enjoys riding her bike in and around the city, learning languages and teaching French to foreigners.

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Céline Derosier

After graduating from CELSA and a French Business School (ESG), Céline started out as a qualitative researcher and marketing consultant at Added Value (Kantar), and then moved on to become Managing Director of Superunion Paris (a Kantar Design Agency) for 15 years. She joined Blue Insight in 2019.
Céline has worked mainly for international clients in various industries on innovation, strategic design, packaging and range architecture projects, and is a seasoned workshop facilitator.
She recently relocated to Aix-en-Provence, and likes to travel around Asia, to read and spend time with friends, preferably in a sunny place.

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Charlotte de Saint Meleuc

Charlotte graduated from HEC and after a marketing experience at Mattel as brand manager, she moved to international market research first in Singapore (at Asia Insight) and then in Buenos Aires (at Nielsen BASES).
She strengthened her ethnographic skills at Market Vision, a marketing consultancy during 6 years before deciding to become independent in 2016. Charlotte joined Blue Insight in 2021. She enjoys managing international projects, preferably with a hint of ethnographics, working closely with local partners and diving into different consumer realities.
In her free time, Charlotte is an avid reader and likes practicing yoga or escaping to the Alps from her base in Lyon to hike or ski with family and friends.